Questions.  We all have questions that need answering:

  • What is my museum doing that is meaningful to visitors?
  • Why is my museum struggling to attract visitors, and funding?
  • I believe my museum matters, but what evidence do I have?
  • How do I keep up with the rapid change around me?  
  • How can I harness data and research better to make my museum more meaningful to individuals ... and a more pivotal leader in my community?

And ultimately the biggest ones of all:
  • What is the role of museums in American society?  
  • How can that role matter more?

Museums desperately need high-quality research that explores their role in our society.  At Wilkening Consulting, my research focus is on all of these questions.  From the big, hairy questions that we, as a field, wrestle with to the questions that individual museums face in their own, unique, situation.  

But research in and of itself cannot live in a vacuum. It needs context. Yet in this Information Age, we are overwhelmed with content clutter: all the research, trends, reports, blogs, data, and articles that we feel we must review to provide that context, but instead builds up in our inboxes and in piles in our offices.

This is where Knowledge Curation™ comes in. Through my constant assessment of a wide variety of external source, I know what is out there.  And when I get to know an individual museum well, I can sort through the external data and research to pull out what matters most for them, and their situation.

High-quality research.  Knowledge Curation™.  Pulled together to help museums, together and individually, thrive in the future.

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Enrollment in AAM and Wilkening Consulting's  2020 Annual Survey of Museum-Goers is now open!

Enroll today for an easy, low-cost way to gain high-quality insight in your visitors ... along with rich contextualization against your peers and the broader population. ​Only $1,000/museum.
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To enroll, click here. 

​Need more information?  Download this informational PDF  or get in touch.
New Research Releases from the 2019 Annual Survey of Museum-Goers!

Visit The Data Museum for more infographics like this one ...
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Warmth of Mind and other Musings from Meeting the Dalai Lama: Susie Wilkening reflects on His Holiness the Dalai Lama's Summit on Fostering Universal Ethics and Compassion Through Museums.
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Tainted Money and Museums. Susie Wilkening shares an American perspective with Belgian readers in De Tijd. (August 2019)

Museums and Data: A Powerful Combination. Or, why data really matters to museums. On SearchBusinessAnalytics. (August 2019)

Changing Jacksons into Tubmans. Susie Wilkening and her 7-year-old son share with Business Insider why Harriet Tubman should be on the $20. (June 2019)