Questions.  We all have questions that need answering:

  • What is my museum doing that is meaningful to visitors?
  • Why is my museum struggling to attract visitors, and funding?
  • I believe my museum matters, but what evidence do I have?
  • How do I keep up with the rapid change around me?  
  • How can I harness data and research better to make my museum more meaningful to individuals ... and a more pivotal leader in my community?

And ultimately the biggest ones of all:
  • What is the role of museums in American society?  
  • How can that role matter more?

Museums desperately need high-quality research that explores their role in our society.  At Wilkening Consulting, my research focus is on all of these questions.  From the big, hairy questions that we, as a field, wrestle with to the questions that individual museums face in their own, unique, situation.  

But research in and of itself cannot live in a vacuum. It needs context. Yet in this Information Age, we are overwhelmed with content clutter: all the research, trends, reports, blogs, data, and articles that we feel we must review to provide that context, but instead builds up in our inboxes and in piles in our offices.

This is where Knowledge Curation™ comes in. Through my constant assessment of a wide variety of external source, I know what is out there.  And when I get to know an individual museum well, I can sort through the external data and research to pull out what matters most for them, and their situation.

High-quality research.  Knowledge Curation™.  Pulled together to help museums, together and individually, thrive in the future.


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New at Wilkening Consulting ...

Wilkening Consulting and AAM release Museums and Public Opinion 2017 (February 2018)
This study examines the responses of more than 2,000 Americans, who overwhelmingly demonstrate the high degree to which Americans believe in and support their museums, regardless of political affiliation, geographic location, and whether they visit museums or not.

Free Admission: Susie Wilkening weighs in for the Christian Science Monitor (March 2018)

Susie Wilkening featured on NPR (February 2018)
A budget gap plus some expensive real estate equals challenges for the Newseum. 

Coming soon: 2019 Annual Survey of Museum-Goers Enrollment
Need data now? You can still participate in the 2018 Survey. Click here to enroll!
Want more information about the annual survey? Download this informational PDF.


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