Category: 2020 Annual Survey

DEAI, Social Activism, and Values and Identity: 2020 Annual Survey of Museum-Goers Lines of Inquiry Announced

11/21/2019

Love this research? Need to benchmark YOUR audience? Then join AAM's and Wilkening Consulting's 2020 Annual Survey of Museum-Goers!

Consider how useful it would be to know how your museum's stakeholders feel about your museum, lifelong learning in museums, and more. By enrolling your museum in the 2020 Annual Survey of Museum Goers, you can easily benchmark the visitation rates, motivations, attitudes and preferences, and demographics of your stakeholders. Additionally, you can compare your results to your peers, begin to track them over time, and gain far more contextual information through your custom results and report. The fee for 2020 is only $1,000 per museum.

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Enrollment now open: 2020 Annual Survey of Museum-Goers

9/18/2019

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Wilkening Consulting is pleased to announce a new partnership with the American Alliance of Museums!

Our partnership on the 2020 Annual Survey of Museum-Goers will allow for deeper insights, more robust comparisons by museum type, and better data for the field ... and your museum.

Young visitors read a display at Minnetrista, a museum that has used insights from the Annual Survey of Museum-Goers to grow its audience.

Learn more about how Minnetrista uses the Annual Survey to grow and engage their audiences.

Rebecca Gilliam, VP of Visitor Experiences and Chair of PRAM shares her thoughts on the AAM blog.

Do you have questions about your audience, and what they think about you?
Questions about potential audiences you'd like to understand better?
Do you want to learn more about your impact in your community?
Do you need to track your progress over time?
Do you want to track results against your peers?
Are you on a budget?

The 2020 Annual Survey of Museum-Goers can help you with all of these things.
For your museum's $1,000 fee,* you'll receive your museum's custom results from the 2020 survey, including:

Tracking of your museum's audiences, and their perceptions of your work, over time
Comparison with peers
Up to two custom questions for your stakeholders
Results via spreadsheet and slide deck; participation in online presentation to gain more insights into your results
Contributing to a national research endeavor that can be tapped to give you a better understanding of potential new audiences

To enroll, simply fill out this short enrollment form.

For more information, please see this informational PDF, or get in touch with me at susie (at) wilkeningconsulting (dot) com.

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DEAI, Social Activism, and Values and Identity: 2020 Annual Survey of Museum-Goers Lines of Inquiry Announced

Enrollment now open: 2020 Annual Survey of Museum-Goers

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