DATA STORIES: INFOGRAPHICS THAT TELL A STORY

We regularly share our findings through illustrated, downloadable infographics known as Data Stories. Browse, or explore our Data Stories by topic.

FEATURED:

2024 Visitors by Museum Types Data Stories

Chronological :

2024 Data Stories - Annual Survey of Museum-Goers

HOPE FOR THE FUTURE AND MUSEUMS, PART 3: COMMUNITY AND FAMILY

HOPE FOR THE FUTURE AND MUSEUMS, PART 2: ENTHUSIASM AND RESISTANCE

HOPE FOR THE FUTURE AND MUSEUMS, PART 1: AN INTRODUCTION

BOTTING: Methodology

IMAGINATIVE LEARNING IN MUSEUMS, PART 3: Imagination Outside the Museum

IMAGINATIVE LEARNING IN MUSEUMS, PART 2: ENTHUSIASM AND RESISTANCE

Imaginative Learning: An Introduction

Homeschool Families

Supplementing History Curriculum: Parent and Guardian Needs and History Organizations

Inclusive Attitudes Update

MUSEUMS AND COMMUNITY

Staff Engagement and Museum Visitation

Cost of Admissions and Museum Visitation

Repeat Visitation

Post-Pandemic Attendance

Museum Visitation and Visitor Demographics

2024 Annual Survey of Museum Goers: Purpose and Methodology

Museums in a Changing World

Download Museums in a Changing World

2023 Data Stories - Annual Survey of Museum-Goers

Connecting to Humanity and Human Kind

Civics, Civil Society, and Museums, Part 5: “Doing” Civics at Museums

Civics, Civil Society, and Museums, Part 4: Museums ARE Civic Places

Civics, Civil Society, and Museums, Part 3: Language

Civics, Civil Society, and Museums, Part 2: The Spectrum of Attitudes

Civics, Civil Society, and Museums, Part 1: Introduction

Inclusive Attitudes: Shifts Over Time

Annual Survey of Museum-Goers: Purpose and Methodology, 2023 Update

Imagine No Museums, Part 6: Our Favorite Responses

Imagine No Museums, Part 5: History in Our Society

Imagine No Museums, Part 4: Our Civil Society and the Human Experience

Imagine No Museums, Part 3: Curiosity, Creativity, and Imagination

Imagine No Museums, Part 2: Learning and Knowledge

Imagine No Museums, Part 1: Introduction and Methodology

Leisure-Time Shifts in a (Mostly) Post-Pandemic World

External Pressures on Museum-Going: Inflation, Severe Weather, and Crime

Museum Visitation – Frequency vs. Incidence Gaps (2023 update)

Museum Visitation

2022 Data Stories - Annual Survey of Museum-Goers

2022 Annual Survey of Museum-Goers: Purpose and Methodology (Update)

Beware! The False Consensus Effect

Climate Change in Museums Part 5: Emotional Responses Towards Climate Change

Climate Change in Museums Part 4: Museums, Climate Change, and Credibility

Climate Change in Museums, Part 3: The Big Takeaways

Climate Change in Museums, Part 2: The Spectrum of Climate Change Attitudes

Climate Change in Museums, Part 1: Content and Sustainability

Museums and the LGBTQ+ Community

Museum Experience Preferences: Shifts…Or Not

Museum Visitation: Frequency vs. Incidence Gaps

Museum Visitation: Recovery Trends from the Pandemic

Connection to Humanity

Amplification vs Over-Amplification

Respecting Visitor Values: Audience Perceptions

Museums and Wellbeing, Part 2: The Respite/Challenge Tradeoff

Museums and Wellbeing, Part 1: Audience Perceptions of Museum Impact

2021 Data Stories - Annual Survey of Museum-Goers

Annual Survey of Museum-Goers: Purpose and Methodology

Museum Visitation, Pre- and Mid-Pandemic

Membership Motivations and Barriers

Virtual Audiences, part 2

Virtual Audiences, part 1

Community Concerns and the Pandemic

The Spectrum of Inclusive Attitudes: Methodology

Curiosity, Compassion, and Community: The Traits of Inclusive People

Leisure Time Patterns Among U.S. Adults

Museums and Trust 2021

Free download of this graphic research report.

Museums and Trust, Spring 2021

Teaching Inclusive History: Educator Needs

Teaching Inclusive History: Educator Needs

Explore the needs of educators as they teach the most emotionally difficult content in schools.
Free PDF download here.

Audiences and Inclusion: A Primer for Cultivating More Inclusive Attitudes Among the Public

2021 Data Stories - COVID Audience Research

Museum Visitation, Pre- and Mid-Pandemic

Virtual Audiences, part 1

Community Concerns and the Pandemic

Masking: May 2021. Museums and the Pandemic Data Story #16

Spring 2021 Update. Museums and the Pandemic Data Story #15

Vaccinations and Reentry. Museums and the Pandemic Data Story #14

COVID Winter. Museums and the Pandemic Data Story #13

2020 Data Stories - Annual Survey of Museum-Goers

The Purpose of Learning 2020 Annual Survey of Museum-Goers: Data Story #6

Museums and Neutrality: Taking Positions in a Polarized Society 2020 Annual Survey of Museum-Goers Data Story #5

Worldviews, Clusters, and Intuitive Epistemology: An Introduction 2020 Annual Survey of Museum-Goers: Data Story #4

Curiosity: A Primer 2020 Annual Survey of Museum-Goers: Data Story #3

Museum-Goers and Accessibility 2020 Annual Survey of Museum-Goers: Data Story #2

Methodology Primer: Bias 2020 Annual Survey of Museum-Goers: Data Story #1

2020 Data Stories - COVID Audience Research

Communities and our Post-Pandemic Future. Museums and the Pandemic: Data Story #12

Respite and Museums. Museums and the Pandemic: Data Story #11

Virtual Content. Museums and the Pandemic: Data Story #8

When Will Audiences Be Ready to Return to Museums? And What Will Help Them Feel Safe and Comfortable? Museums and the Pandemic: Data Story #3

Do Audiences Want Virtual Content from Museums? Museums and the Pandemic: Data Story #2

The 250th (Semiquincentennial)

Americans, Our History, and the 250th

Commissioned by the Commonwealth of Virginia, this research explores patriotism, American identity, and the upcoming 250th anniversary of the signing of the Declaration of Independence. (March 2023 version)

2019 Data Stories

Curiosity, Empathy, and Social Justice: A Long-Form Data Story

Young Adult Museum-Goers: A 2019 Update

The Perceived Value of Informal Learning

Museum-Going Parents: A 2019 Data Story Update – Part 2

Museum-Going Parents: A 2019 Data Story Update – Part 1

2018 Data Stories

The Impact of Museums: Knowledge

The Impact of Museums: Curiosity

The Impact of Museums: Empathy

The Impact of Museums: Creativity

Museum Visitation Rates: A Myth-Busting Data Story

Families, Their Needs, and Museums

2017 Data Stories

Young Adult Museum-Goers

Museum-Going Parents

Older Adult Museum-Goers