2018 Annual Survey of Museum-Goers

One of the values I hold dear is that research conducted in our field should benefit the field. That's why I freely share the results of my research, particularly here, via The Data Museum.

We need to understand how museums improve lives. Help with human endeavors. Inspire and spark curiosity. Promote family connections in a world that is full of distractions. Contribute to our health and wellness. Help us make meaning in a complex world.

We need to do a better job of connecting museum experiences to these outcomes, making a case that not only are museums engaging, but they are critical to the well-being of all of as as individuals, communities, and a society.  

This is the work that I do. One sample at a time. 

But I need YOUR help to continue this critical research. I can only field this work when museums join together to provide not only a source for samples, but also minimal funding that I use to purchase broader population samples and push research deeper. 

So please, if you value my work, and want to see more of it in the coming year, join the 2018 Annual Survey of Museum-Goers.

For your museum's $1,000 fee,* you'll receive your museum's custom results from the 2018 survey, including:

• Tracking of museum's audiences, and their perceptions of your work, over time
• Comparison with peers
• Up to two custom questions for your stakeholders
• Results via spreadsheet and slide deck
• A personal call with me to discuss your results, and contextualize them with broader trends

But just as important, you will help the entire field gain new insights on what museums can do to make a difference in all of our communities. 

To enroll, simply fill out this short enrollment form. 

For more information, please see this informational PDF, or get in touch with me at susie (at) wilkeningconsulting (dot) com.
 
 
Thank you.
 
 
*$1,000 fee applies to museums that launch their survey in January or February 2018; the fee increases to $3,000 for museums that launch March 1 or later.