Wilkening Consulting
  • Services
    • Annual Survey of Museum-Goers
    • Philosophy
    • Resources
    • Annual Survey Methodology
  • Contact
    • Contact
    • About Us
    • In the media
    • Annual Survey Respondent Information
    • Data Privacy
  • Data Stories
    • Curiosity Resources
  • Services
    • Annual Survey of Museum-Goers
    • Philosophy
    • Resources
    • Annual Survey Methodology
  • Contact
    • Contact
    • About Us
    • In the media
    • Annual Survey Respondent Information
    • Data Privacy
  • Data Stories
    • Curiosity Resources
Picture
As the majority of research is now released via infographic, The Data Museum is currently on long-term hiatus. These archives will be maintained on the Wilkening Consulting website for the foreseeable future.

For the latest research findings, please visit the Data Stories section of the Wilkening Consulting website.

2020 Annual Survey of Museum-Goers: By the Numbers

4/7/2020

 
Picture
The 2020 Annual Survey of Museum-Goers is a survey of museum-goers specifically, not casual visitors or the broader public. Fielded in the winter of 2020, this large sample of nearly 40,000 allows us to break it down in many ways, including highly specific demographic and life stage categories as well as by different attitudes, values, and behaviors.

Broader population comparison sampling was fielded concurrently with the Annual Survey in order to provide a comparison sample. The broader population comparison sampling had over 1.700 respondents from across the country, with only 22% sharing that they had visited a museum in the previous year.

As the survey was fielded prior to the COVID-19 pandemic, the American Alliance of Museums and Wilkening Consulting are following-up this survey with qualitative research among museum-goers, seeking to understand their current status, what they need from museums during closures and stay-at-home orders, and their hopes and fears for their communities during and post-pandemic.

For more information about the 2020 Annual Survey of Museum-Goers, please visit AAM's website. 


DEAI, Social Activism, and Values and Identity: 2020 Annual Survey of Museum-Goers Lines of Inquiry Announced

11/21/2019

 
Picture

​Love this research? Need to benchmark YOUR audience? Then join AAM's and Wilkening Consulting's 2020 Annual Survey of Museum-Goers!
​

Consider how useful it would be to know how your museum's stakeholders feel about your museum, lifelong learning in museums, and more. By enrolling your museum in the 2020 Annual Survey of Museum Goers, you can easily benchmark the visitation rates, motivations, attitudes and preferences, and demographics of your stakeholders. Additionally, you can compare your results to your peers, begin to track them over time, and gain far more contextual information through your custom results and report. The fee for 2020 is only $1,000 per museum.

Enrollment now open: 2020 Annual Survey of Museum-Goers

9/18/2019

 
Wilkening Consulting is pleased to announce a new partnership with the American Alliance of Museums!

​Our partnership on the 2020 Annual Survey of Museum-Goers will allow for deeper insights, more robust comparisons by museum type, and better data for the field ... and your museum. 
Picture
Young visitors read a display at Minnetrista, a museum that has used insights from the Annual Survey of Museum-Goers to grow its audience.
Learn more about how Minnetrista uses the Annual Survey to grow and engage their audiences.

Rebecca Gilliam, VP of Visitor Experiences and Chair of PRAM shares her thoughts on the AAM blog.

​
  • Do you have questions about your audience, and what they think about you?
  • Questions about potential audiences you'd like to understand better?
  • Do you want to learn more about your impact in your community?
  • Do you need to track your progress over time?
  • Do you want to track results against your peers?
  • Are you on a budget?

The 2020 Annual Survey of Museum-Goers can help you with all of these things.
For your museum's $1,000 fee,* you'll receive your museum's custom results from the 2020 survey, including:
  • Tracking of your museum's audiences, and their perceptions of your work, over time
  • Comparison with peers
  • Up to two custom questions for your stakeholders
  • Results via spreadsheet and slide deck; participation in online presentation to gain more insights into your results
  • Contributing to a national research endeavor that can be tapped to give you a better understanding of potential new audiences

To enroll, simply fill out this short enrollment form. 

For more information, please see this informational PDF, or get in touch with me at susie (at) wilkeningconsulting (dot) com.

    Categories

    All
    2017 Annual Survey
    2018 Annual Survey
    2019 Annual Survey
    2020 Annual Survey
    About
    Broader Population Sampling
    Childhood
    Community Engagement
    COVID 19 Response
    COVID-19 Response
    Demographics
    Impact
    Inclusion
    Leisure Time
    Motivations
    Parents
    Philanthropy
    Young Adults

    Archives

    May 2020
    April 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016

Copyright © 2022 - Wilkening Consulting, LLC
I respectfully acknowledge that I live and work on the lands of the Duwamish people, whose ancestors have lived here for generations. I thank them for their ongoing care of this land, and I endeavor to help museums bring forward a more complete and inclusive history and culture in their work.