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Museum Financial Struggles ... and Audience Reactions - Museums and the Pandemic: Data Story #45/6/2020
Click here to download/print the full-length infographic.  Click on infographic to enlarge, download, or print.   The 2020 Annual Survey of Museum-Goers is a survey of museum-goers specifically, not casual visitors or the broader public. Fielded in the winter of 2020, this large sample of nearly 40,000 allows us to break it down in many ways, including highly specific demographic and life stage categories as well as by different attitudes, values, and behaviors.
Broader population comparison sampling was fielded concurrently with the Annual Survey in order to provide a comparison sample. The broader population comparison sampling had over 1.700 respondents from across the country, with only 22% sharing that they had visited a museum in the previous year. As the survey was fielded prior to the COVID-19 pandemic, the American Alliance of Museums and Wilkening Consulting are following-up this survey with qualitative research among museum-goers, seeking to understand their current status, what they need from museums during closures and stay-at-home orders, and their hopes and fears for their communities during and post-pandemic. For more information about the 2020 Annual Survey of Museum-Goers, please visit AAM's website.  Click on infographic to download a printable PDF. Curiosity. Empathy. Social justice. All things many museums care about. But how do they come together? Download this long-form Data Story PDF to learn more!
Love this research? Need to benchmark YOUR audience? Then join AAM's and Wilkening Consulting's 2020 Annual Survey of Museum-Goers! Consider how useful it would be to know how your museum's stakeholders feel about your museum, lifelong learning in museums, and more. By enrolling your museum in the 2020 Annual Survey of Museum Goers, you can easily benchmark the visitation rates, motivations, attitudes and preferences, and demographics of your stakeholders. Additionally, you can compare your results to your peers, begin to track them over time, and gain far more contextual information through your custom results and report. The fee for 2020 is only $1,000 per museum.  Love this research? Need to benchmark YOUR audience? Then join AAM's and Wilkening Consulting's 2020 Annual Survey of Museum-Goers! Consider how useful it would be to know how your museum's stakeholders feel about your museum, lifelong learning in museums, and more. By enrolling your museum in the 2020 Annual Survey of Museum Goers, you can easily benchmark the visitation rates, motivations, attitudes and preferences, and demographics of your stakeholders. Additionally, you can compare your results to your peers, begin to track them over time, and gain far more contextual information through your custom results and report. The fee for 2020 is only $1,000 per museum.  Click on infographic to enlarge, download, or print. More Data Stories and releases from the 2019 Annual Survey of Museum-Goers to come at The Data Museum! Love this research? Need to benchmark YOUR audience? Then join AAM's and Wilkening Consulting's 2020 Annual Survey of Museum-Goers! Consider how useful it would be to know how your museum's stakeholders feel about your museum, lifelong learning in museums, and more. By enrolling your museum in the 2020 Annual Survey of Museum Goers, you can easily benchmark the visitation rates, motivations, attitudes and preferences, and demographics of your stakeholders. Additionally, you can compare your results to your peers, begin to track them over time, and gain far more contextual information through your custom results and report. The fee for 2020 is only $1,000 per museum. |
