Enrollment now open: 2020 Annual Survey of Museum-Goers

Wilkening Consulting is pleased to announce a new partnership with the American Alliance of Museums!

​Our partnership on the 2020 Annual Survey of Museum-Goers will allow for deeper insights, more robust comparisons by museum type, and better data for the field ... and your museum. 

Young visitors read a display at Minnetrista, a museum that has used insights from the Annual Survey of Museum-Goers to grow its audience.

Learn more about how Minnetrista uses the Annual Survey to grow and engage their audiences.

Rebecca Gilliam, VP of Visitor Experiences and Chair of PRAM shares her thoughts on the AAM blog.

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• Do you have questions about your audience, and what they think about you?
• Questions about potential audiences you'd like to understand better?
• Do you want to learn more about your impact in your community?
• Do you need to track your progress over time?
• Do you want to track results against your peers?
• Are you on a budget?

The 2020 Annual Survey of Museum-Goers can help you with all of these things.
For your museum's $1,000 fee,* you'll receive your museum's custom results from the 2020 survey, including:

• Tracking of your museum's audiences, and their perceptions of your work, over time
• Comparison with peers
• Up to two custom questions for your stakeholders
• Results via spreadsheet and slide deck; participation in online presentation to gain more insights into your results
• Contributing to a national research endeavor that can be tapped to give you a better understanding of potential new audiences

To enroll, simply fill out this short enrollment form. 

For more information, please see this informational PDF, or get in touch with me at susie (at) wilkeningconsulting (dot) com.