Invitation to Participate in the 2017 National Survey of Museum-Goers!

Open enrollment has begun for Wilkening Consulting's first annual national survey of museum-goers. And I'd love for your museum to be a part of it, possibly for free!

To kickoff this annual survey, this year the first 15 qualified* museums will participate at no cost. Additional participating museums will be offered a 50% discount on the fee ($1,250, normally $2,500).

To enroll, simply take a few minutes and go to http://www.surveygizmo.com/s3/3221318/2017-Annual-Survey-Enrollment.

What is the annual field-wide study?  Participation in this research enables your museum to:

• annually survey your stakeholders and track change over time via standard, benchmark questions
• better understand your visitors, who they are, their behaviors, and their values
• include up to two custom questions just for your respondents
• receive results via slide deck and spreadsheet
• discuss your results in a one-hour call with me (Susie Wilkening)
• support broader research on behalf of the field

When will the survey take place? Surveys will launch in mid-January.

Enrolling is easy. Simply take a few minutes and go to http://www.surveygizmo.com/s3/3221318/2017-Annual-Survey-Enrollment. 

To have the best chance of being selected to participate at no cost, I strongly encourage you to enroll now! Any museum can participate. I will notify enrolled museums if they qualified for no-cost participation on a rolling basis.

*What does "qualified" mean?  I'll be seeking a balance of museum types, including history museums, art museums, science museums/centers, and children's museums.  Museums must be willing to launch their survey on schedule in mid-January, and must have robust enough lists to ensure at least 100 respondents. Full details, including selection criteria for no-cost participation, are in the enrollment form.  Enrolling does not absolutely commit you to participating; until you launch your survey, you may always choose to not participate. ​