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  • Services
    • Annual Survey of Museum-Goers
    • Philosophy
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    • Annual Survey Methodology
  • Contact
    • Contact
    • About Us
    • In the media
    • Annual Survey Respondent Information
    • Data Privacy
  • Data Stories
    • Curiosity Resources
Picture
As the majority of research is now released via infographic, The Data Museum is currently on long-term hiatus. These archives will be maintained on the Wilkening Consulting website for the foreseeable future.

For the latest research findings, please visit the Data Stories section of the Wilkening Consulting website.

Invitation to Participate in the 2017 National Survey of Museum-Goers!

12/8/2016

 
Open enrollment has begun for Wilkening Consulting's first annual national survey of museum-goers. And I'd love for your museum to be a part of it, possibly for free!

To kickoff this annual survey, this year the first 15 qualified* museums will participate at no cost. Additional participating museums will be offered a 50% discount on the fee ($1,250, normally $2,500).

To enroll, simply take a few minutes and go to http://www.surveygizmo.com/s3/3221318/2017-Annual-Survey-Enrollment.

What is the annual field-wide study?  Participation in this research enables your museum to:
  • annually survey your stakeholders and track change over time via standard, benchmark questions
  • better understand your visitors, who they are, their behaviors, and their values
  • include up to two custom questions just for your respondents
  • receive results via slide deck and spreadsheet
  • discuss your results in a one-hour call with me (Susie Wilkening)
  • support broader research on behalf of the field

When will the survey take place? Surveys will launch in mid-January.

Enrolling is easy. Simply take a few minutes and go to http://www.surveygizmo.com/s3/3221318/2017-Annual-Survey-Enrollment. 

To have the best chance of being selected to participate at no cost, I strongly encourage you to enroll now! Any museum can participate. I will notify enrolled museums if they qualified for no-cost participation on a rolling basis.

*What does "qualified" mean?  I'll be seeking a balance of museum types, including history museums, art museums, science museums/centers, and children's museums.  Museums must be willing to launch their survey on schedule in mid-January, and must have robust enough lists to ensure at least 100 respondents. Full details, including selection criteria for no-cost participation, are in the enrollment form.  Enrolling does not absolutely commit you to participating; until you launch your survey, you may always choose to not participate. ​

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I respectfully acknowledge that I live and work on the lands of the Duwamish people, whose ancestors have lived here for generations. I thank them for their ongoing care of this land, and I endeavor to help museums bring forward a more complete and inclusive history and culture in their work.