Custom Research. Full-scale projects customized to a museum's comprehensive needs. May include: surveys of both museum-goers and broader population sampling, qualitative research, review and inclusion of relevant external resources (e.g., US Census), etc. Also includes contextualization of research findings via Knowledge Curation and ongoing advisory services throughout duration of project, in-person visit(s) by Susie Wilkening. Typical cost: $50,000 - $150,000,* depending on scope.
Community-Wide Research. Projects designed to examine the impact of lifelong learning organizations throughout a community. These projects can be designed with a lead organization driving the work, or a group of organizations coming together for community-wide impact. Typical costs: $5,000 - $65,000.* Download this informational PDF for more details.
Mini-Projects. Short projects that address one or two specific issues for a museum. Typically deploys only one or two research methodologies (e.g., one survey, one panel). Typical cost: $10,000 - $50,000,* depending on scope.
Annual Survey of Museum-Goers. - Enrollment is now open in the 2022 Annual Survey of Museum-Goers, fielded with the American Alliance of Museums! Click here to enroll!
Learn about the four easy steps to participate.
Participation in this research enables your museum to:
Click here to enroll!
Demographic Report. Creation of a visual demographic profile of your community; can include comparisons to your stakeholders if you have that data available (such as from intercept surveys or from surveying your stakeholders). Typical cost: $1,000+, depending on the number of "communities" you define (e.g., your city, your county, your state).
Hourly Research. A quick research dive to answer a defined question. Initial call to define needs is complimentary. Hourly fee reflects time and effort to aggregate data in the first place, research the question, and provide answer in format you desire. Minimum 2 hours. Cost: $150/hour + any pre-approved hard costs.
*Note: pricing assumes aggregate research findings may be shared with the museum field, supporting field-wide insights that benefit all museums. Individual museum results always remain confidential. If all research is to be kept client-proprietary, the cost for services doubles. Please be in touch to clarify how this may affect pricing for your project.
Services I do not provide:
Knowledge Curation. A retainer service for ongoing, on-call consulting services for CEOs and senior staff, including:
While a museum does not have to retain Wilkening Consulting for research services to receive ongoing advisory services, it is most effective in conjunction with some level of research so I have a deeper understanding of your specific museum, your audience, and your community. Download this informational PDF for more details.
Cost: $3,500 - $10,000+ per year, depending on frequency of calls, number of staff participating, desired on-site visits; includes participation in the Annual Survey of Museum-Goers.
Advisory Councils. Museums often develop advisory councils to provide specialized input on new exhibitions, programs, and initiatives. Many participants of these councils come from academia or other museums, and those organizations contribute the time and expertise of their staff to these projects (just as they, in turn, benefit when they convene their own advisory councils).
As an independent researcher, my participation can benefit a museum through the depth of research resources I bring to the table. To make it possible for me to bring those resources to your project, I ask that museums requesting these services to engage me for Knowledge Curation (above) for the term of service.
Cost: $2,500 - $10,000+ per year, plus any required travel expenses, depending on commitment.