Custom Research. Full-scale projects customized to a museum's comprehensive needs. May include: surveys of both museum-goers and broader population sampling, qualitative research, review and inclusion of relevant external resources (e.g., US Census), etc. Also includes contextualization of research findings via Knowledge Curation and ongoing advisory services throughout duration of project, in-person visit(s) by Susie Wilkening. Typical cost: $50,000 - $150,000, depending on scope.
Mini-Projects. Short projects that address one or two specific issues for a museum. Typically deploys only one or two research methodologies (e.g., one survey, one panel). Typical cost: $10,000 - $50,000, depending on scope.
Annual Field-Wide Survey. - Enrollment is now open in the 2018 Annual Survey of Museum-Goers! Click here to enroll!
Participation in this research enables your museum to:
Designing and administering the survey takes time. But when more museums participate, it takes less time per museum, and the fee is thus lowered. By creating this participation rate scale, costs are covered without gouging museums.
Click here to enroll!
Demographic Report. Creation of a visual demographic profile of your community; can include comparisons to your stakeholders if you have that data available (such as from intercept surveys or from surveying your stakeholders). Typical cost: $1,000+, depending on the number of "communities" you define (e.g., your city, your county, your state).
Hourly Research. A quick research dive to answer a defined question. Initial call to define needs is complimentary. Hourly fee reflects time and effort to aggregate data in the first place, research the question, and provide answer in format you desire. Minimum 2 hours. Cost: $150/hour + any pre-approved hard costs.
Services I do not provide:
Ongoing Advisory Services. Essentially, a retainer service for ongoing, on-call consulting services for CEOs and senior staff, including:
While a museum does not have to retain Wilkening Consulting for research services to receive ongoing advisory services, it is most effective in conjunction with some level of research so I have a deeper understanding of your specific museum, your audience, and your community.
Cost: $2,500 - $10,000+ per year, depending on frequency of calls, number of staff participating, desired on-site visits.
*In Development* The Museum Crash Course. A short, intense, advisory period designed for new-to-museums CEOs, development directors, and marketing directors. This crash course will accelerate a deep understanding of museums and their role in the lives of individuals, communities, and broader society, enabling a smoother and quicker transition as leaders in museums. More information coming.